Marketing Tips & Tricks For Your Business

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy to implement tips to effectively market and grow your business:

1. Partner with large email database list owners and offer to cross promote each other. The list owner will advertise your event, product, or service to their email database and you’ll offer to do the same to your list.

2. Create your own facebook site with frequently updated posts to entertain and excite existing and potential customers. It’s more personal and immediate than a website and keeps people engaged and hopefully coming back for more.

3. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.

4. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing collateral. They’re worth their weight in gold. Try to get some recognisable names in your community for additional credibility.

5. Put a special offer or product advertorial on every invoice and statement you send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

6. Make your business cards stand out and be natural keepers. Offer important information on the back such as emergency phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.

7. Offer special bonus packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

8. Align your business with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their communities and the environment and being good corporate citizens.

9. Offer enticing incentives to your clients if they introduce friends or family members to your business or service. Word of mouth business is still the most cost effective and powerful marketing strategy.

10. Advertise your business regularly, even when things seem to be slow. Not advertising or promoting your business is like winking at a girl in the dark.....you know what it is you are doing but nobody else does.

These are just a few ways in which you can change the direction of your business and maximise your exposure in the market place. I hope they help.